In New Zealand, sunglasses are not just a fashion accessory—they’re a daily essential. With strong UV rays, especially in summer, owning a good pair of sunglasses is almost like having skincare protection. But how much do sunglasses usually cost on the market today? Here’s what we found from a quick price survey.
Price Ranges in the Market
• Luxury international brands (Ray-Ban, Prada, Gucci, etc.):
Usually priced between NZD 250 – 500+. Many see them as high-fashion items, but the cost can be hard to justify.
• Sports & performance brands (Oakley, Smith, Maui Jim, etc.):
Often range from NZD 180 – 400. They focus on functionality and durability, but at a premium price point.
• Local lifestyle brands (such as Moana Road):
Typically priced at NZD 40 – 80, offering more everyday, casual styles.
• Fast fashion & unbranded products (markets, small retailers, online shops):
Usually NZD 10 – 30, but with questionable durability, UV protection, and quality.
Where URBA VISTA Stands
URBA VISTA positions itself with a “quality + affordable” approach:
• Polarized lenses for clearer vision and UV protection.
• Urban-inspired, versatile designs that fit everyday wear, travel, and outdoor lifestyles.
• A price range of just NZD 35 – 50, making stylish, protective sunglasses accessible to everyone.
Why This Matters
Most shoppers face two choices: pay hundreds for a big-name brand, or settle for cheap sunglasses that don’t last. URBA VISTA breaks this compromise. We deliver stylish, functional, and protective sunglasses—without the heavy price tag.
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💡 In short:
While many sunglasses on the market cost over NZD 200, URBA VISTA delivers comparable quality and style at just a fraction of the price.
